:root {
  --ink: #17162a;
  --muted: #625f70;
  --navy: #272262;
  --navy-2: #38318a;
  --orange: #ff4400;
  --blue: #97d0f2;
  --blue-soft: #e6f5fd;
  --paper: #fffdf8;
  --ground: #f4f0e8;
  --white: #fff;
  --line: #d9d4ca;
  --green: #24735a;
  --red: #a34336;
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Inter, Roboto, Helvetica, Arial, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", Menlo, monospace;
  --max: 1120px;
  --measure: 720px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--ground);
  font-family: var(--sans);
  line-height: 1.62;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; }
a { color: var(--navy-2); text-underline-offset: .16em; }
a:hover { color: var(--orange); }

.skip {
  position: fixed;
  top: .5rem;
  left: .5rem;
  z-index: 100;
  padding: .6rem .8rem;
  color: var(--white);
  background: var(--navy);
  transform: translateY(-160%);
}
.skip:focus { transform: none; }

.sitebar {
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid rgba(39, 34, 98, .16);
  background: rgba(255, 253, 248, .95);
  backdrop-filter: blur(14px);
}
.sitebar-inner {
  width: min(var(--max), calc(100% - 2rem));
  min-height: 58px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
}
.home-link {
  font-family: var(--mono);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .13em;
  text-decoration: none;
  text-transform: uppercase;
}
.sitebar nav {
  display: flex;
  align-items: center;
  gap: 1rem;
  overflow-x: auto;
  scrollbar-width: none;
}
.sitebar nav::-webkit-scrollbar { display: none; }
.sitebar nav a {
  color: var(--muted);
  font-size: .78rem;
  font-weight: 650;
  text-decoration: none;
  white-space: nowrap;
}
.sitebar nav a:hover { color: var(--orange); }

.hero {
  color: var(--white);
  background:
    radial-gradient(circle at 88% 18%, rgba(151, 208, 242, .22), transparent 25rem),
    linear-gradient(135deg, #1d194f 0%, var(--navy) 58%, #322b76 100%);
  overflow: hidden;
}
.hero-inner {
  position: relative;
  width: min(var(--max), calc(100% - 2rem));
  margin: 0 auto;
  padding: clamp(4rem, 9vw, 7.5rem) 0 clamp(3.5rem, 7vw, 6rem);
}
.hero-inner::after {
  content: "UTCA";
  position: absolute;
  right: -1rem;
  bottom: -4rem;
  color: rgba(255, 255, 255, .035);
  font-family: var(--sans);
  font-size: clamp(8rem, 24vw, 18rem);
  font-weight: 900;
  line-height: 1;
  pointer-events: none;
}
.eyebrow {
  position: relative;
  z-index: 1;
  margin: 0 0 1.2rem;
  color: var(--blue);
  font-family: var(--mono);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .16em;
  text-transform: uppercase;
}
h1 {
  position: relative;
  z-index: 1;
  max-width: 940px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(3rem, 7.6vw, 6.9rem);
  font-weight: 600;
  letter-spacing: -.045em;
  line-height: .94;
}
h1 em { color: var(--orange); font-style: normal; }
.hero-deck {
  position: relative;
  z-index: 1;
  max-width: 760px;
  margin: 1.8rem 0 0;
  color: rgba(255, 255, 255, .82);
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2.5vw, 1.65rem);
  line-height: 1.42;
}
.hero-meta {
  position: relative;
  z-index: 1;
  display: flex;
  flex-wrap: wrap;
  gap: .6rem;
  margin-top: 2.2rem;
}
.hero-meta span {
  padding: .48rem .72rem;
  border: 1px solid rgba(255, 255, 255, .24);
  border-radius: 999px;
  color: rgba(255, 255, 255, .72);
  font-family: var(--mono);
  font-size: .68rem;
}

main { display: block; }
.section {
  width: min(var(--max), calc(100% - 2rem));
  margin: 0 auto;
  padding: clamp(4rem, 8vw, 7rem) 0;
}
.section + .section { border-top: 1px solid var(--line); }
.section-head {
  display: grid;
  grid-template-columns: 150px minmax(0, 1fr);
  gap: 2rem;
  margin-bottom: 2.6rem;
}
.section-no,
.kicker,
.label {
  color: var(--orange);
  font-family: var(--mono);
  font-size: .7rem;
  font-weight: 750;
  letter-spacing: .13em;
  text-transform: uppercase;
}
h2 {
  max-width: 880px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2.25rem, 5vw, 4.7rem);
  font-weight: 600;
  letter-spacing: -.035em;
  line-height: 1.02;
}
h3 {
  margin: 0;
  font-family: var(--serif);
  font-size: 1.55rem;
  line-height: 1.18;
}
.lede {
  max-width: var(--measure);
  margin: 1.2rem 0 0;
  color: var(--muted);
  font-size: 1.14rem;
}
.measure { max-width: var(--measure); }
.measure p { margin: 0 0 1.1rem; }
.measure p:last-child { margin-bottom: 0; }

.honesty-wrap {
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.honesty {
  width: min(var(--max), calc(100% - 2rem));
  margin: 0 auto;
  padding: 2rem 0;
  display: grid;
  grid-template-columns: 150px minmax(0, 1fr);
  gap: 2rem;
}
.honesty p {
  max-width: 850px;
  margin: 0;
  font-family: var(--serif);
  font-size: 1.22rem;
}

.formula {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 1px;
  margin: 2.8rem 0 0;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: 18px;
  overflow: hidden;
}
.formula div {
  min-height: 150px;
  padding: 1.25rem 1rem;
  background: var(--paper);
}
.formula b {
  display: block;
  margin-bottom: .55rem;
  color: var(--navy);
  font-size: .88rem;
}
.formula span {
  color: var(--muted);
  font-size: .78rem;
  line-height: 1.45;
}
.formula i {
  display: grid;
  width: 1.75rem;
  height: 1.75rem;
  margin-bottom: 1rem;
  place-items: center;
  border-radius: 50%;
  color: var(--white);
  background: var(--orange);
  font-family: var(--mono);
  font-size: .67rem;
  font-style: normal;
}

.step-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(280px, .75fr);
  gap: 2rem;
  align-items: start;
}
.instruction,
.case,
.template,
.metric-card,
.failure,
.day {
  border: 1px solid var(--line);
  border-radius: 16px;
  background: var(--paper);
}
.instruction { padding: clamp(1.5rem, 4vw, 2.4rem); }
.instruction h3 { font-size: clamp(1.65rem, 3vw, 2.3rem); }
.instruction p { max-width: 64ch; }
.case { padding: 1.5rem; }
.case .label { display: block; margin-bottom: .65rem; }
.case p { margin: .65rem 0 0; color: var(--muted); font-size: .92rem; }
.case strong { color: var(--ink); }

.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}
.audience {
  padding: 1.35rem;
  border: 1px solid var(--line);
  border-top: 4px solid var(--blue);
  border-radius: 12px;
  background: var(--paper);
}
.audience:nth-child(2n) { border-top-color: var(--orange); }
.audience b { display: block; margin-bottom: .45rem; }
.audience p { margin: 0; color: var(--muted); font-size: .88rem; }

.rule {
  margin: 2rem 0 0;
  padding: 1.3rem 1.45rem;
  border-left: 5px solid var(--orange);
  background: var(--blue-soft);
  font-family: var(--serif);
  font-size: 1.2rem;
}
.rule strong { color: var(--navy); }

.gallery {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 1rem;
  align-items: start;
  margin-top: 2rem;
}
figure {
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--paper);
}
figure.g4 { grid-column: span 4; }
figure.g5 { grid-column: span 5; }
figure.g6 { grid-column: span 6; }
figure.g7 { grid-column: span 7; }
figure img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 1 / 1;
  object-fit: cover;
  object-position: center;
  background: #ece9e2;
}
figure.landscape img { aspect-ratio: 16 / 9; object-fit: contain; }
figure.portrait img { aspect-ratio: 4 / 5; object-fit: contain; }
figcaption {
  padding: .9rem 1rem 1rem;
  color: var(--muted);
  font-size: .78rem;
  line-height: 1.45;
}
figcaption strong { display: block; margin-bottom: .2rem; color: var(--ink); }

.offer-ladder {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: .8rem;
  margin-top: 2rem;
}
.offer-ladder div {
  padding: 1.1rem;
  border-radius: 12px;
  color: var(--white);
  background: var(--navy);
}
.offer-ladder div:nth-child(2) { background: #38318a; }
.offer-ladder div:nth-child(3) { background: #a13d22; }
.offer-ladder div:nth-child(4) { background: var(--orange); }
.offer-ladder b { display: block; margin-bottom: .4rem; }
.offer-ladder span { font-size: .82rem; opacity: .83; }

.proof-stack,
.email-grid,
.templates,
.failure-grid,
.week-grid {
  display: grid;
  gap: 1rem;
}
.proof-stack { grid-template-columns: repeat(5, 1fr); margin-top: 2rem; }
.proof-stack div {
  padding: 1.15rem;
  border: 1px solid var(--line);
  background: var(--paper);
}
.proof-stack div:first-child { border-radius: 14px 0 0 14px; }
.proof-stack div:last-child { border-radius: 0 14px 14px 0; }
.proof-stack b { display: block; color: var(--navy); }
.proof-stack span { color: var(--muted); font-size: .8rem; }

.channel-panel {
  display: grid;
  grid-template-columns: 340px minmax(0, 1fr);
  gap: 2.4rem;
  align-items: center;
  margin-top: 2.5rem;
  padding: clamp(1.4rem, 4vw, 2.5rem);
  border-radius: 20px;
  color: var(--white);
  background: var(--navy);
}
.donut {
  position: relative;
  width: min(100%, 300px);
  aspect-ratio: 1;
  margin: 0 auto;
  border-radius: 50%;
  background: conic-gradient(
    var(--orange) 0 56.3%,
    var(--blue) 56.3% 79.9%,
    #6d67b4 79.9% 89%,
    #f4bd73 89% 96.7%,
    #a9a5b9 96.7% 100%
  );
}
.donut::after {
  content: "";
  position: absolute;
  inset: 20%;
  border-radius: 50%;
  background: var(--navy);
}
.donut-label {
  position: absolute;
  inset: 0;
  z-index: 1;
  display: grid;
  place-content: center;
  text-align: center;
}
.donut-label strong { font-family: var(--serif); font-size: 3rem; line-height: 1; }
.donut-label span { color: rgba(255, 255, 255, .65); font-size: .7rem; }
.legend { list-style: none; margin: 1rem 0 0; padding: 0; }
.legend li {
  display: grid;
  grid-template-columns: 12px 1fr auto;
  gap: .7rem;
  align-items: center;
  padding: .38rem 0;
  border-bottom: 1px solid rgba(255, 255, 255, .12);
  font-size: .84rem;
}
.legend i { width: 10px; height: 10px; border-radius: 50%; }
.legend strong { font-family: var(--mono); font-size: .72rem; }

.channel-table,
.clock-table {
  width: 100%;
  margin-top: 2rem;
  border-collapse: collapse;
  border: 1px solid var(--line);
  background: var(--paper);
  font-size: .9rem;
}
.channel-table th,
.channel-table td,
.clock-table th,
.clock-table td {
  padding: .85rem 1rem;
  border-bottom: 1px solid var(--line);
  text-align: left;
  vertical-align: top;
}
.channel-table th,
.clock-table th {
  color: var(--navy);
  background: var(--blue-soft);
  font-family: var(--mono);
  font-size: .68rem;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.channel-table tr:last-child td,
.clock-table tr:last-child td { border-bottom: 0; }

.email-grid { grid-template-columns: repeat(3, 1fr); margin-top: 2rem; }
.template { padding: 1.35rem; }
.template h3 { font-size: 1.25rem; }
.template ol,
.template ul { margin: 1rem 0 0; padding-left: 1.15rem; }
.template li { margin: .45rem 0; color: var(--muted); font-size: .86rem; }
.template code {
  display: block;
  margin-top: 1rem;
  padding: .9rem;
  border-radius: 9px;
  color: var(--navy);
  background: var(--blue-soft);
  font-family: var(--mono);
  font-size: .72rem;
  white-space: normal;
}

.metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}
.metric-card { padding: 1.25rem; }
.metric-card strong {
  display: block;
  color: var(--navy);
  font-family: var(--serif);
  font-size: 2.4rem;
  line-height: 1;
}
.metric-card b { display: block; margin: .55rem 0 .35rem; }
.metric-card span { color: var(--muted); font-size: .78rem; }

.comparison {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin-top: 2rem;
}
.comparison figure img { aspect-ratio: 647 / 1040; object-fit: cover; object-position: top; }

.templates { grid-template-columns: repeat(2, 1fr); margin-top: 2rem; }
.copybox {
  padding: 1.5rem;
  border-radius: 14px;
  color: #e9e7ff;
  background: #1d194f;
}
.copybox h3 { color: var(--white); }
.copybox ul { margin: 1rem 0 0; padding-left: 1.15rem; }
.copybox li { margin: .5rem 0; font-family: var(--mono); font-size: .76rem; }

.failure-grid { grid-template-columns: repeat(3, 1fr); margin-top: 2rem; }
.failure { padding: 1.35rem; border-top: 4px solid var(--red); }
.failure h3 { font-size: 1.25rem; }
.failure p { margin: .7rem 0 0; color: var(--muted); font-size: .86rem; }

.week-grid { grid-template-columns: repeat(5, 1fr); margin-top: 2rem; }
.day { padding: 1.1rem; }
.day b { display: block; color: var(--orange); font-family: var(--mono); font-size: .72rem; }
.day strong { display: block; margin: .45rem 0; }
.day span { color: var(--muted); font-size: .8rem; }

.closing {
  color: var(--white);
  background: var(--navy);
}
.closing .section { border: 0; }
.closing h2 { max-width: 900px; }
.closing .lede { color: rgba(255, 255, 255, .72); }
.closing .rule { color: var(--ink); }

.method-note {
  display: grid;
  grid-template-columns: 150px minmax(0, 1fr);
  gap: 2rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255, 255, 255, .18);
  margin-top: 3rem;
}
.method-note p {
  max-width: 780px;
  margin: 0;
  color: rgba(255, 255, 255, .68);
  font-size: .82rem;
}

footer {
  color: rgba(255, 255, 255, .65);
  background: #17143f;
}
.footer-inner {
  width: min(var(--max), calc(100% - 2rem));
  margin: 0 auto;
  padding: 1.8rem 0;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-family: var(--mono);
  font-size: .7rem;
}
footer a { color: var(--blue); }

@media (max-width: 900px) {
  .formula { grid-template-columns: repeat(2, 1fr); }
  .formula div:last-child { grid-column: span 2; }
  .step-grid { grid-template-columns: 1fr; }
  .audience-grid { grid-template-columns: repeat(2, 1fr); }
  .offer-ladder { grid-template-columns: repeat(2, 1fr); }
  .proof-stack { grid-template-columns: repeat(2, 1fr); }
  .proof-stack div:first-child,
  .proof-stack div:last-child { border-radius: 0; }
  .channel-panel { grid-template-columns: 1fr; }
  .email-grid { grid-template-columns: 1fr; }
  .metrics { grid-template-columns: repeat(2, 1fr); }
  .failure-grid { grid-template-columns: repeat(2, 1fr); }
  .week-grid { grid-template-columns: repeat(2, 1fr); }
  figure.g4 { grid-column: span 6; }
}

@media (max-width: 660px) {
  .sitebar-inner { width: min(100% - 1.25rem, var(--max)); }
  .sitebar nav { max-width: 66%; }
  .sitebar nav a:nth-child(2),
  .sitebar nav a:nth-child(3),
  .sitebar nav a:nth-child(4) { display: none; }
  .hero-inner,
  .section,
  .honesty,
  .footer-inner { width: min(100% - 1.5rem, var(--max)); }
  .section-head,
  .honesty,
  .method-note { grid-template-columns: 1fr; gap: .8rem; }
  .formula,
  .audience-grid,
  .offer-ladder,
  .proof-stack,
  .metrics,
  .comparison,
  .templates,
  .failure-grid,
  .week-grid { grid-template-columns: 1fr; }
  .formula div:last-child { grid-column: auto; }
  .gallery { gap: .75rem; }
  figure.g4,
  figure.g5,
  figure.g6,
  figure.g7 { grid-column: span 12; }
  .table-wrap { overflow-x: auto; }
  .channel-table,
  .clock-table { min-width: 620px; }
  .footer-inner { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}

@media print {
  .sitebar { display: none; }
  body { background: var(--white); }
  .hero { background: var(--navy) !important; print-color-adjust: exact; }
  .section { width: 100%; padding: 2.4rem 0; }
  .honesty { width: 100%; }
  .instruction,
  .case,
  .template,
  .metric-card,
  .failure,
  .day,
  figure { break-inside: avoid; }
}